After lobbying to kill consumer privacy rules at the federal level, big telecom is now taking aim at individual state efforts to protect your privacy online.

Last June, Maine passed a new law intended to protect broadband user privacy. The law demands ISPs clearly disclose what data is collected and who it’s sold to, requiring that users opt in to the sale of sensitive location or financial data. The law also bans ISPs from charging you extra if you want your privacy protected, a practice AT&T engaged in for years.

But this week the broadband industry sued the state of Maine, claiming that the law violates the industry’s free speech rights.

But telecom experts say the industry’s grasping at straws as it attempts to dodge accountability for a decade rife with telecom related privacy abuses.

“Big broadband is clearly trying untested First Amendment arguments in the hope that something sticks,” former FCC lawyer Gigi Sohn told Motherboard.

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